Flash technology is a free software provided by Adobe which is famous for its software specialized in photo and video editing. Countless websites are using this technology to let their users watch videos online.
Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.
This extension is beneficial to the users as they can enjoy the same videos not only on their PCs or phones but also on TV screens. As Adobe CEO Shantanu Narayen expected, televisions and set top boxes which support the Flash format may probably be launched into the US market at a later time in 2009.
Bud Albers, the CTO of Disney, said that his company supports the idea of extending Flash to televisions. He commented that “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”
Adobe generates huge profits by selling softwares for Flash. It is estimated that 98% of all computers are installed with Flash and 80% of the videos online are viewed with Flash. Thanks to these impressive figures, Adobe reported a revenue of $3.5 billion, with net income being $871.8 million.
Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.
“I can’t imagine what could be more important on a television than high video quality.” Microsoft’s Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.
Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.
